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April 23, 2012

CRHL / branding reveal

This past weekend the CRHL hosted their 37th Annual Charity Hockey Tournament in Toronto and revealed the new identity that I have been working on recently. After and quick review of the past look it was decide a whole new overhaul was needed. Start from scratch and set this league into a new category where hockey and Christian conduct are at its core. This new identity melds the traditional crest shape into a modern form with the angled strokes paired with the crisp type face. While the highlighted cross and stick boldly state what is core to this league. The vibrant cyan blue stands out in the web and print uses that were designed to launch this identity.

Thanks to everyone on the CRHL board who was a part of this process and to the guys at Ladder Software for working with my vision to launch this brand! enjoy!

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